Privacy Policy

GunzUpEstates is dedicated to maintaining both a high standard of privacy and a high standard of data protection in all of its activities. The company must however balance its respect for the privacy interests of its customers-both its resellers and its end-users, employees and customers with its public responsibilities as a service provider. This is particularly true with respect to obligations as an accredited registry reseller where the company is required to publicly present registrant contact information in the applicable whois directory.


Our privacy policy applies to personal information about identifiable GunzUpEstates customers that is collected, used, or disclosed by GunzUpEstates. It also applies to the management of personal information in any form whether oral, electronic, or written. The policy does not include a person or company’s name, title, business address, telephone number or any other information that is required by a registry to be publicly available in a whois directory.

General Application

The policy will apply to and protect all personal information collected used or disclosed by GunzUpEstates, except information that is aggregated in such a manner that it cannot be connected to a person and/or information which is publicly listed in a whois directory.

Personal information which may fall under the policy may include but is not limited to:

  • User names and passwords;
  • Technical support records;
  • Credit history/performance information
  • How much is spent on GunzUpEstates services and that of its competitors;
  • Industry or business, number of employees;
  • Credit card information, language preferences;
  • Internet protocol address and time stamps;
  • Payment and banking information;
  • Special needs

Personal information may be collected when:

  1. A person makes any inquiries by telephone, signs a contract, registers a domain name or provides any information by email or through the internet, inquires about services, receives technical support, registers online, makes additional orders for services or when they make a complaint; and/or
  2. A person visits a GunzUpEstates-owned, hosted and/or controlled property including but not limited to those of South Plains Holdings LLC.

However, the policy does not impose any limits on the collection, use or disclosure of the following information:

  1. a person’s name, address, telephone number, and email address, when listed in a directory;
  2. an employee’s name, title, business address (including email address) and phone and fax numbers; or
  3. information that is publicly available and is specified by law or regulation.
Guidelines for Internet/Website Users

There are additional guidelines that apply to persons who use our Websites and portals. In addition to the principles outlined above, GunzUpEstates may permit third parties to offer users with subscription and/or registration-based services through the Websites. In such circumstances, GunzUpEstates cannot be responsible for the content of any third-party offerings or any actions or policies of such third parties.

GunzUpEstates also reminds users that voluntarily-disclosed information online in discussion areas or other public areas of our Websites can be collected and used by third parties and may result in unsolicited messages from third parties. Unfortunately, such activities are beyond the control of GunzUpEstates.

In some cases, users’ non-personal information and data may be automatically collected through the standard operation of GunzUpEstates’s internet servers or through the use of “cookies”. “Cookies” are small text files that are used by websites to: (a) recognize repeat users; (b) track usage behavior; and (c) compile aggregate data that will permit content improvements and targeted advertising. GunzUpEstates cannot control or prevent the use of cookies or any information obtained through such cookies by advertisers or third parties. If you do not want information collected through the use of cookies, most browsers permit you to disable the cookie feature. However, cookies may be required for the use of certain features on our Websites.

Any submissions made to discussion areas or other public areas on our Websites are done so with the user’s understanding that they are accessible to third parties. If comments are not intended for third parties, you are advised not to make any submissions.

In any event, users can request GunzUpEstates to cease from sending advertising from GunzUpEstates or its authorized agents at any time by simply contacting us below.

GunzUpEstates’s policy generally and in connection with internet use is subject to the requirements or provisions of any applicable legislation, regulations or agreements, or order of any court or other lawful authority. Your use of our Websites is also subject to these requirements as well as GunzUpEstates’s Acceptable Use Policy.


There are ten principles, which form the basis of GunzUpEstates’s policy. These principles are interrelated and GunzUpEstates shall adhere to them as a whole. Each principle must be read in conjunction with the accompanying commentary. The commentary in GunzUpEstates’s policy may be tailored to reflect personal information issues specific to GunzUpEstates.


To better understand our policy, GunzUpEstates has set out some basic definitions to use when reading and interpreting the principles below:

Collection – the act of gathering, acquiring, recording, or obtaining personal information from any source, including third parties, by any means.

Consent – voluntary agreement with the collection, use and disclosure of personal information for defined purposes. Consent can be either express or implied and can be provided directly by the individual or by an authorized representative. Express consent can be given orally, electronically or in writing, but is always unequivocal and does not require any inference on the part of GunzUpEstates. Implied consent is consent that can reasonably be inferred from an individual’s action or inaction.

Customer – an individual or entity that uses, or applies to use, GunzUpEstates’s products or services including, but not limited to, both resellers and registrants.

Disclosure – making personal information available to a third party.

Personal information – information about an identifiable individual that is recorded in any form, but does not include aggregated information that cannot be associated with a specific customer. For a customer, such information does not include information that is aggregated in such a manner that it cannot be connected to him/her and/or information which is publicly listed in a written or online directory.

Third party – an individual or organization outside GunzUpEstates.

Use – the treatment, handling, and management of personal information.

Principle 1 – Accountability

GunzUpEstates is responsible for personal information under its control. In response, it has designated its General Counsel as accountable for the company’s compliance with the following principles.

  1. Responsibility for ensuring compliance with the provisions of the GunzUpEstates policy rests with the Legal Department within GunzUpEstates, which shall designate one or more persons to be accountable for compliance with the GunzUpEstates policy. Other individuals within GunzUpEstates may be delegated to act on behalf of the designated person(s) or to take responsibility for the day-to-day collection and processing of personal information. The General Counsel has been designated in order that GunzUpEstates may ensure that consumers have a resource to answer their privacy-related inquiries.
  2. GunzUpEstates shall make known, upon request, the identity of the person or persons designated to oversee GunzUpEstates’s compliance with its policy.
  3. GunzUpEstates is responsible for personal information in its possession or control. GunzUpEstates shall use appropriate means to provide a comparable level of protection while information is being processed by a third party.
  4. GunzUpEstates shall implement policies and practices to give effect to these principles, including:
    • Implementing procedures to protect personal information and to oversee GunzUpEstates’s compliance with its policy;
    • Establishing procedures to receive and respond to inquiries or complaints;
    • Training and communicating to staff about GunzUpEstates’s policies and practices; and
    • Developing information to explain GunzUpEstates’s policies and practices.

Principle 2 – Identifying Purposes for Collection of Personal Information

GunzUpEstates shall identify the purposes for which personal information is collected at or before the time the information is collected.

  1. GunzUpEstates collects personal information only for the following purposes:
    • To establish and maintain responsible commercial relations with customers and to provide ongoing services and offers;
    • To understand customer needs;
    • To develop, enhance, market, or provide products and services;
    • To manage and develop GunzUpEstates’s business and operations, including personnel and employment matters; and
    • To meet legal and regulatory requirements.
  2. Further references to “identified purposes” mean the purposes identified in this Principle 2.
    • Unless the purpose is implied from the nature of the service provided, GunzUpEstates shall specify orally, electronically, or in writing the identified purposes to the customer or employee at or before the time personal information is collected. Upon request, persons collecting personal information shall explain these identified purposes or refer the individual to a designated person within GunzUpEstates who shall explain the purposes.
    • Unless required by law, GunzUpEstates shall not use or disclose for any new purpose, personal information that has been collected without first identifying and documenting the new purpose and obtaining the consent of the customer.

Principle 3 – Obtaining Consent for Collection, Use, or Disclosure of Personal Information

The knowledge and consent of a customer is required for the collection, use, or disclosure of personal information, except where inappropriate.

NOTE: In certain circumstances, personal information can be collected, used, or disclosed without the knowledge and consent of the individual. For example: legal or security reasons may make it impossible or impractical to seek consent.

When information is being collected for the detection and prevention of fraud or for law enforcement, seeking the consent of the individual might defeat the purpose of collecting the information. Seeking consent may be impossible or inappropriate when the individual is a minor, seriously ill, or mentally incapacitated. In addition, if we do not have a direct relationship with a customer, we may not always be able to seek consent.

  1. In obtaining consent, GunzUpEstates shall use reasonable efforts to ensure that a customer is advised of the identified purposes for which personal information collected will be used or disclosed. Purposes shall be stated in a manner that can be reasonably understood by the customer or employee. (See Principle 2)
  2. Generally, GunzUpEstates shall seek consent to use and disclose personal information at the same time it collects the information. However, GunzUpEstates may seek consent to use and disclose personal information after it has been collected but before it is used or disclosed for a new purpose.
  3. GunzUpEstates will only require customers to consent to the collection, use, or disclosure of personal information as a condition to the supply of a product or service if such collection, use, or disclosure is required to fulfill the identified purposes.
  4. In determining the appropriate form of consent, GunzUpEstates shall take into account the sensitivity of the personal information and the reasonable expectations of its customers.
  5. In general, the use of products and services by a customer constitutes consent for GunzUpEstates to collect, use, and disclose personal information for all identified purposes. For sensitive information, GunzUpEstates will obtain express consent at or before the time of collection.
  6. A customer may withdraw consent at any time, subject to legal, regulatory, or contractual restrictions and reasonable notice. Customers may contact GunzUpEstates at the address below for more information regarding the implications of doing so.

Principle 4 – Limiting Collection of Personal Information

GunzUpEstates shall limit the collection of personal information to that which is necessary for the identified purposes. GunzUpEstates shall collect personal information by fair and lawful means.

  1. GunzUpEstates collects personal information primarily from its customers.
  2. GunzUpEstates may also collect personal information from other sources including but not limited to credit bureaus or other third parties who represent that they have the right to disclose the information.

Principle 5 – Limiting Use, Disclosure, and Retention of Personal Information

GunzUpEstates shall not use or disclose personal information for purposes other than those for which it was collected, except with the consent of the individual or as required by a registry or by law. GunzUpEstates shall retain personal information only as long as necessary for the fulfillment of those purposes or as required by law.

  1. GunzUpEstates may disclose a customer’s personal information to:
    • A registrant or end-user’s reseller;
    • A third-party service provider for the efficient and cost-effective provision of services;
    • Another person or corporation as part of conducting business together or pursuant to the sale of all or substantially all of GunzUpEstates’s assets related to one or more specific lines of business;
    • A company involved in supplying communications or communications directory related services;
    • A company or individual employed by GunzUpEstates to perform functions on its behalf;
    • Another company or person for the development, enhancement, marketing or provision of any of GunzUpEstates’s products or services;
    • An agent or third party retained by GunzUpEstates in connection with GunzUpEstates’s administration or the provision of GunzUpEstates’s products or services;
    • An agent used by GunzUpEstates to evaluate the customer’s creditworthiness or to collect the customer’s account;
    • Credit grantors and reporting agencies;
    • A public authority or agent of a public authority if, in the reasonable judgment of GunzUpEstates, it appears that there is imminent danger to life or property which could be avoided or minimized by disclosure of this information;
    • A person who, in the reasonable judgment of GunzUpEstates, is seeking the information as an agent of the customer; and
    • A third party or parties, where the customer consents to such disclosure or disclosure is required by law or emergency. GunzUpEstates reserves the right to contact persons at any time regarding account status, changes to services, and other matters relevant to underlying services and/or personal information. Except as permitted in this Principle, GunzUpEstates does not provide or sell its customer lists to any outside company for use in marketing or solicitation.
  2. Only GunzUpEstates employees with a business need to know, or whose duties reasonably so require, are granted access to personal information that is not publicly available about customers.
  3. GunzUpEstates shall keep personal information only as long as it remains necessary or relevant for the identified purposes or as required by law. Depending on the circumstances, where personal information has been used to make a decision about a customer, GunzUpEstates shall retain, for a period of time that is reasonably sufficient to allow for access by the customer, either the actual information or the rationale for making the decision.
  4. Personal information that is no longer necessary or relevant for the identified purposes or required to be retained by law shall be destroyed, erased, or made anonymous. In any event, GunzUpEstates shall maintain reasonable and systematic controls, schedules and practices for such information, its retention and destruction.

Principle 6 – Accuracy of Personal Information

Personal information shall be as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used.

  1. Personal information used by GunzUpEstates shall be sufficiently accurate, complete, and up-to-date to minimize the possibility that inappropriate information may be used to make a decision about a customer.
  2. GunzUpEstates shall update personal information about customers as and when necessary to fulfill the identified purposes or upon notification by the individual.

Principle 7 – Security Safeguards

GunzUpEstates shall protect personal information by security safeguards appropriate to the sensitivity of the information.

  1. GunzUpEstates shall protect personal information against such risks as loss or theft, unauthorized access, disclosure, copying, use, modification, or destruction, through appropriate security measures. GunzUpEstates shall protect the information regardless of the format in which it is held.
  2. GunzUpEstates shall protect personal information it discloses to third parties by contractual agreements stipulating the confidentiality of the information and the purposes for which it is to be used.
  3. All of GunzUpEstates’s employees with access to personal information shall be required as a condition of employment to contractually respect the confidentiality of personal information.

Principle 8 – Openness Concerning Policies and Practices

GunzUpEstates shall make readily available to customers and employees specific information about its policies and practices relating to the management of personal information.

  1. GunzUpEstates shall make information about its policies and practices easy to understand, including:
    • The title and address of the person or persons accountable for GunzUpEstates’s compliance with the policy and to whom inquiries or complaints can be forwarded;
    • The means of gaining access to personal information held by GunzUpEstates; and
    • A description of the type of personal information held by GunzUpEstates, including a general account of its use.

Principle 9 – Customer Access to Personal Information

GunzUpEstates shall inform a customer of the existence, use, and disclosure of their personal information upon request and shall give the individual access to that information. A customer shall be able to challenge the accuracy and completeness of the information and have it amended as appropriate.

NOTE: In certain situations, GunzUpEstates may not be able to provide access to all of the personal information it holds about a customer. Exceptions may include information that is prohibitively costly to provide; information that contains references to other individuals; information that cannot be disclosed for legal, security, or commercial proprietary reasons; or information that is subject to attorney-client or litigation privilege. GunzUpEstates shall provide the reasons for denying access upon request.

  1. Upon request, GunzUpEstates shall afford customers a reasonable opportunity to review the personal information in the individual’s file. Personal information shall be provided in understandable form within a reasonable time and at a minimal or no cost to the individual.
  2. Upon request, GunzUpEstates shall provide an account of the use and disclosure of personal information and, where reasonable, legal, and possible, shall state the source of the information. In providing an account of disclosure, GunzUpEstates shall provide a list of organizations to which it may have disclosed personal information about the individual when it is not possible to provide an actual list.
  3. In order to safeguard personal information, a customer may be required to provide sufficient identification information to permit GunzUpEstates to account for the existence, use, and disclosure of personal information and to authorize access to the individual’s file. Any such information shall be used only for this purpose.
  4. GunzUpEstates shall promptly correct or complete any personal information found to be inaccurate or incomplete. Any unresolved differences as to accuracy or completeness shall be noted in the individual’s file. Where appropriate, GunzUpEstates shall transmit to third parties having access to the personal information in question any amended information or the existence of any unresolved differences.
  5. Customers can obtain information or seek access to their individual files by contacting a designated representative at GunzUpEstates’s business offices as described below.

Principle 10 – Challenging Compliance

A customer shall be able to address a challenge concerning compliance with the above principles to the designated person or persons accountable for GunzUpEstates’s compliance with the policy.

  1. GunzUpEstates shall maintain procedures for addressing and responding to all inquiries or complaints from its customers about GunzUpEstates’s handling of personal information.
  2. GunzUpEstates shall inform its customers about the existence of these procedures as well as the availability of complaint procedures.
  3. The person or persons accountable for compliance with GunzUpEstates’s policy may seek external advice where appropriate before providing a final response to individual complaints.
  4. GunzUpEstates shall investigate all complaints concerning compliance with the policy. If a complaint is found to be justified, GunzUpEstates shall take appropriate measures to resolve the complaint including, if necessary, amending its policies and procedures.

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